How IndiaMART Scaled Corporate and Frontline Hiring with Klimb’s AI-Powered Recruitment Platform

Hiring

The Challenge

The Outcome

IndiaMart needed a unified recruitment solution to streamline both corporate and frontline hiring. With 1000+ daily applications and a large employee base, their hiring process demanded automation, scalability, and deep integration with internal systems. They were also looking to enable referral-based hiring and manage custom salary structures across different roles.

With Klimb, IndiaMart successfully transitioned to an AI-powered, automated hiring system that now supports high-volume recruitment, complex workflows, and ERP integration. The solution enhanced both candidate experience and recruiter productivity—while ensuring seamless hiring across all levels.

About Company

IndiaMART

IndiaMART is India’s largest online B2B marketplace, connecting millions of buyers with trusted suppliers across diverse industries. Built to simplify business procurement, IndiaMART offers a robust platform that enables seamless discovery, communication, and transactions between enterprises. With a focus on digital transformation and reach, it empowers businesses of all sizes to scale faster, reach wider, and operate more efficiently in today’s competitive landscape.

The Problem: Fragmented and Manual Hiring at Scale

IndiaMart was managing hiring across multiple business units and geographies—ranging from corporate to frontline operations. Manual efforts to track candidate data, referrals, and incomplete applications led to inefficiencies and delays. The absence of automation and limited ERP sync points made the process harder to scale and standardize.

Streamlining Frontline Hiring with Automation & Accessibility

Klimb offered features tailored for high-volume frontline hiring—such as Click-to-Call, WhatsApp outreach, Custom Fields on the career site, and Excel Upload support. These tools enabled quick candidate engagement and simplified the application process. Additionally, automations were introduced to capture incomplete data from candidates, reducing drop-offs significantly.

Enabling Smart, Collaborative Corporate Hiring

For corporate roles, IndiaMart leveraged Mail Sync to centralize communication, Collaborative Shortlisting to involve stakeholders, and In-depth Interview Evaluations to maintain hiring quality. This transformed the recruiter experience and ensured faster, more informed decisions.

Custom Salary Structures and ERP Integration at Scale

To support varied roles, Klimb helped configure salary structures that were both compliant and role-specific. With 25+ ERP trigger points and 100+ data sync fields, IndiaMart achieved full-scale integration across departments—automating offer rollouts, onboarding tasks, and reporting.

Next Phase: Unlocking AI-Led Hiring Efficiency

In the next phase of their transformation journey, IndiaMart is set to further elevate their recruitment process by leveraging Klimb’s AI and automation capabilities.

The focus will be on:

  • AI-Powered Profile Screening: Automatically assess and rank candidates based on skill match, experience alignment, and relevance to the role—saving recruiter time and improving fitment quality.
  • AI-Driven Interviews: Conduct intelligent, structured interviews using AI to evaluate soft skills, communication, and domain knowledge—ensuring consistency and reducing interviewer bias.
  • Automated Follow-ups and Nudges: Streamline engagement in volume hiring scenarios through automated reminders, follow-ups, and communication workflows to reduce candidate drop-offs.

 

IndiaMart is also exploring real-time analytics and smart dashboards to gain deeper visibility into hiring funnel performance, recruiter productivity, and candidate experience. With these innovations, IndiaMart aims to reduce time-to-hire, scale recruitment even further, and deliver a world-class hiring experience across all functions.